The Look Faith First team is working diligently to develop and deliver the most impactful tools, systems, and resources available anywhere in the Christian business community. The primary mission of this organization– and the representatives of it– is our commitment to equip you with what you need to optimize your influence, example, and wealth to fulfill the Higher Purpose of your business. Take a look below to learn more about our team!

About Coach West:


Owner/Founder – Corporate, Individual, and Group Coach – National Speaker and Trainer

Coach West spent his primary school, college, and professional training in the Hampton Roads area of Virginia. His first experience working in business came as an adolescent working in several of his parent’s family businesses. This is where the entrepreneurial spirit took root, and it wasn’t long before he began to blaze his own trail. After enduring the ups and downs of an entrepreneurial life growing up, Coach West gained an appreciation and sympathy for business and their owners. After 10 years of consulting experience, both B2C and B2B, he decided to open his own coaching and consulting practice, Enterprise Solutions International, in 2008. However, the true purpose of his experiences, talents, and opportunities wouldn’t reveal itself for 5 more years.

It was in 2013, after Coach West witnessed the many challenges within the Christian Business Community that the prosperous relationship between Christian Business and Consumer was first conceived. In early 2014, Look Faith First became a reality, and as an organization, it has positioned itself as one of the most successful faith and business firms in the country.

While in college, Coach West received his certification in Business Management and received his coaching certification from the International Coaching Academy in Melbourne, Australia. Coach West is also a graduate of Anthony Robbins Advanced Skills Training for coaches. Coach West is the primary program generator, as well as Look Faith First’s primary Group, Individual, and Corporate Coach. In addition, he acts as the primary speaker, trainer, and voice of Look Faith First. In 2015, Coach West released his first print book, God’s Business: How to Supercharge Your Faith, Your Profit, and Your Client Experience, that details his strategy for organizational acceleration from a faith and client perspective.

Coach West is a husband of 17 years to his wonderful wife, Clare, and is father to nine healthy and rambunctious children. In addition to his business and ministerial exploits, he enjoys coaching, grooming, and building up youth to embrace their morality, faith, ability, and Purpose through youth sports and church programs. Coach West has had many sources of inspiration and mentorship, and continues to seek more out constantly. Some of the more impactful ones, in addition to the ones found in the Gospel, were his grandmother, Theresa Ayres– an inspiring woman who lived for Christ every day– Napoleon Hill, Dr. W. Edwards Deming, Anthony Robbins, Bruce Wilkinson, John Maxwell, and Ken Blanchard.

Favorite Quote:

Mathew 5:16

“You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house. In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”

Our History

If you would like to learn more about the Look Faith First History, click here.

Join the Movement

If you would like to learn more about the Look Faith First movement, including our LFF Business Covenant and LFF Consumer Pledge, click here.

Our Partners

If you would like to learn about our partners, click here.

We have coaching and consulting packages that fit any budget and business.

What do you gain by waiting a second longer?

[perfect_quotes num=”1″ random=”true” cat=”7″]